From the market. Not from the hype.

Market Twins is a joint venture of two firms that have lived market research and sales for years, backed by leading science.

Foundation →

Experience meets science.

Market research and sales from practice, methodology and validation from research. Both flow into one engine, built in Germany.

Joint venture

Two firms, one engine.

We combine deep market-research experience with sales and scaling power. The methodology comes from science, the use cases from real projects.

Market research

IWD market research

Decades of experience in consumer insights, methodology and audience understanding. Experience straight from the market, not the textbook.

Sales & scaling

Deal Engine

Go-to-market, sales build-up and growth. So research becomes a product that lands in the market and scales.

Science

Validated, not claimed.

With Prof. Marko Sarstedt by our side. He leads the methodological validation, so our models stay robust.

The team

The people behind the twins.

Sandra Baethge
Sandra Baethge
CEO & Co-Founder
Market research · Speaker & lecturer
Marcus Körner
Marcus Körner
Co-Founder
Market research & business
Ramtin Ramin
Ramtin Ramin
Co-Founder
Sales & scaling
Birger Krah
Birger Krah
Chief Technology Officer
Platform & engineering
Christian Greb
Christian Greb
Chief AI Officer
AI models & psychological models
Prof. Marko Sarstedt
Prof. Marko Sarstedt
Scientific Advisor
Methodology · LMU Munich
Talk to us

Meet the team.